Company positioning
Company changing from fast follower to technology leader.
Joint venture coming on line soon...
CEO wants a fresh perspective that will drive orders.
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Market fit
Successful semiconductor industry company wants growth.
Past attempts in additional markets met with mixed success.
CEO wants new look at near term sales / product direction.
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Technology assessment
Semiconductor equipment company needs new capabilities.
Startup's technology is attractive; their people experienced.
Company management: acquire or expand in house staff?
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New business development
Semiconductor process company has many expansion ideas.
But daily business traffic slows development.
CTO wants a process to speed new idea consideration.
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Product line planning
Market opportunities suggest branching out from the core product.
But key architects, marketing, management are in different sites.
VPs of eng. and mktng. want to pull everyone together.
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Product positioning
Primary product had some success but could grow more.
Must realign the product with customer needs.
Sales and engineering management want a new focus.
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Product naming
New product extensions need names. Soon
Multiple internal market team results not converging.
Management wants to speed the process with an outside view.
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Trade show support
New initiative needs a splash to attract attention.
What can we say that will be different than the rest?
Sales and management ask for help.
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Technical sales support
Need to relate to new segment / new customers.
Resources are aligned with existing products and customers.
Sales management wants help now.
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